The company behind the Enoki publishing network.

Company Overview

Enoki Limited was founded in 2017 and operates eleven independent web properties across gaming, hardware, finance, developer tools, and utilities. The portfolio reaches about 1.9 million readers a month.

The company is run from New Zealand with a distributed team of content creators, editors, and technical contributors working across the network. Each property has its own audience and editorial focus, while Enoki provides the publishing systems, technical infrastructure, and portfolio-level direction behind the work.

Founder Bio

Matt Gibbs is the founder and operator of Enoki Limited. His background is nearly 25 years in independent digital publishing, with deep experience in SEO, programmatic content architecture, site migrations, and the technical operation of high-traffic content sites.

How We Operate

Enoki uses software and AI tools for production support: research organisation, workflow automation, drafting support, data cleanup, quality assurance, and structured publishing tasks. Those tools sit inside a human publishing operation rather than replacing it.

Content creators, editors, and operators decide what gets published, how pages are maintained, and when material needs to be corrected or updated.

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